InvictusFlower: A Florist with an Editorial Eye

Background

InvictusFlower is a premium florist that wanted its catalogue to read like a magazine spread: large photography, serif typography, and a layout that gives each arrangement room.

The challenge

• Editorial aesthetic. layout and typography follow the language of a fashion magazine
• Particle cursor. a distinctive interaction that leaves a trail as the cursor moves
• Bento grid layout. a modern, flexible, visually engaging structure
• Multiple pages. homepage, catalogue, occasions, about, and contact

What we built

Editorial design

• Premium typography pairing Newsreader (serif) with Manrope (sans-serif)
• A dynamic, responsive bento grid layout
• An elegant natural colour palette

Distinctive interaction

• Particle cursor. the cursor leaves a delicate trail of floral particles
• Smooth GSAP animation through every section
• Seamless page transitions

Full content

• Homepage with an editorial hero and product showcase
• Flower catalogue with category filtering
• Occasion pages (weddings, birthdays, condolences, and more)
• An about page that tells the brand’s story
• A contact page with an order form

Technology used